Better search engine ranking
When a user shares your content via social media, this acts as a high quality backlink that helps to improve your website's overall search ranking. Also, the more effective your social media content, the higher the social profiles will rank in seach engine results
Improved brand recognition
Well branded social content sets your brand apart from the competition. With the correct branding applied to the content, over time, this builds brand recognition. Brands with high authority use subtle branding but are instantly recognisable so the correct creative treatment is key.
Humanise your brand
Give your brand personality and remove the faceless corporation stigma that many companies struggle to overcome. This doesn't mean you need to use casual language, but careful and consistent social media marketing gives your business charisma without the help of word-of-mouth marketing.
Higher conversion rates
Studies show that lead conversion rates through social media are 13% higher than other channels, this makes social media a vital part of the sales journey.
Build brand loyalty
The more users engage with your content, the more likely they are to choose your over a competitor. Social media has bred a new era of brand loyalists, captivate your following with social media!
Increase Traffic to your website
Attaching links with your social posts will increase traffic to your website, giving you a greater chance at converting more users. This traffic is completely free and the users are more qualified, already entering your website with an understanding of the business.